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Video marketing. They say a picture tells 1000 words so, how many words does a video say. These days people have become very lazy in their aproach to taking in information.

Video marketing equals video sales.

Let us assume your checking your email but, at the same time your interested in an offer, how easy is it to run a video and continue doing other tasks, it’s a no brain er,  with so much information available online a person will skip through static pages hardly taking it in or even getting bored by the end of the second para. This is were video marketing comes in to it’s own.

To give you an example take a look at one of my quick video sales sites here you can see that there are simple two and three line teasers i.e. how I made $12K in one day. This will wet any one’s appetite, step 2 shows $36 in 7 days and by now the viewer is wanting to know more so; enter the final page the video showing the Internet marketing strategy. The finale of the pitch shows actual earnings in a 7 month period of $600K  verified by Equifax. Job done.

It is vital to build your email list, at this point and when the video marketing pitch is over, you need to encourage the viewer to subscribe to your list( use a bonus incentive here), after this step is complete, you direct your prospect to the offer. Make sure your offer is high quality with even more video marketing techniques such as , testimonials, screen shots etc.

Making Your Own Video

You don’t need to get in front of the camera to enable a good video marketing campaign though, you must come over as human, helpful and humourous at all times. People will warm to you this way.

These days it is possible for anyone to make a marketing video, you can use free screen capture software but, you won’t get the bells and whistles.

Free video making is available here.

CamStudio can record all screen and audio activity on your computer and create industry-standard AVI video files and using its built-in SWF Producer can turn those AVIs into lean, mean, bandwidth-friendly Streaming Flash videos (SWFs)

Here are some of ways you can use the software:

• You can use it to create demonstration videos for any software program
• Creating  a set of videos answering your most frequently asked questions?
• You can create video tutorials for school or college class
• You can use it to record a recurring problem with your computer so you can show technical support people
• You can use it to create video-based information products you can sell
• You can even use it to record new tricks and techniques you discover on your favourite software program, before you forget them

You can see that there are endless possibilities for this application however, our focus is video marketing.

To move on, I am currently working on an easily editable video marketing mini site for my readers, this will be available soon and anyone who has subscribed to my list will get it for free to evaluate. It will be along the lines of this site check it here I noticed an offer today in my email for something similar the cost was $97.

Internet Marketing Video Tips

Let us now look at at Internet marketing tools we can use to make our first Internet marketing video.

Let us assume that you now have the free Camstudio software and your ready to make your first video. If your running a Click Bank affilaiate offer then, most likely you can find a youtube video to take a screen capture adding your own voice over. For sound recording get a good quality Logitech
head set for around $30 these work really well.

Now your ready to build your video squeeze page incorporating your home made video. First select your offer whatever you choose to promote. Secondly have a look at look at the affiliate page from the person who owns the offer, you may well find you can capture some great selling points.

Remember: Use original content as much as possible make your video title keyword rich and catchy e.g. : How Madonna Found A Fast Weight Loss System & Dropped 20LB in & days.

Thirdly,  you have made your video now, your ready to upload to youtube. After upload you can edit and use annotations to promote your offer or web site.

Here is a quick how to include annotations in youtube video made for this post.

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This entry was posted on Wednesday, October 7th, 2009 at 1:23 pm and is filed under Off-line marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.